[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ioberon.cz\/tradicni-metody-sberu-dat\/#Article","mainEntityOfPage":"https:\/\/www.ioberon.cz\/tradicni-metody-sberu-dat\/","headline":"Tradi\u010dn\u00ed metody sb\u011bru dat","name":"Tradi\u010dn\u00ed metody sb\u011bru dat","description":"Sociologov\u00e9 se ji\u017e mnoho let zab\u00fdvaj\u00ed \u0159adou technik, kter\u00e9 jsou nejlep\u0161\u00ed pro efektivn\u00ed sb\u011br dat. Z t\u011bch pot\u00e9 vyvozuj\u00ed z\u00e1v\u011bry, vytv\u00e1\u0159ej\u00ed statistiky apod. Tyto metody se samoz\u0159ejm\u011b m\u011bn\u00ed v z\u00e1vislosti na t\u00e9matu pr\u016fzkumu a na variant\u011b, kterou chcete zvolit. Nejd\u0159\u00edve je nutn\u00e9 se rozhodnout, zda se bude jednat o pr\u016fzkum: osobn\u00ed, po\u0161tovn\u00ed, telefonick\u00fd, on-line. Podle &hellip; <a href=\"https:\/\/www.ioberon.cz\/tradicni-metody-sberu-dat\/\" class=\"more-link\">Pokra\u010dov\u00e1n\u00ed textu <span class=\"screen-reader-text\">Tradi\u010dn\u00ed metody sb\u011bru dat<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a>","datePublished":"2019-04-02","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.ioberon.cz\/author\/#Person","name":"ioberon.cz\n","url":"https:\/\/www.ioberon.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/325464d7e09ffe52889ba6983accc5cdb65d0a54acd9a25cd7e409bd3eba713a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ioberon.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ioberon.cz\/wp-content\/uploads\/img_a343158_w1891_t1556359038.jpg","url":"https:\/\/www.ioberon.cz\/wp-content\/uploads\/img_a343158_w1891_t1556359038.jpg","height":0,"width":0},"url":"https:\/\/www.ioberon.cz\/tradicni-metody-sberu-dat\/","about":["Business"],"wordCount":394,"articleBody":" Sociologov\u00e9 se ji\u017e mnoho let zab\u00fdvaj\u00ed \u0159adou technik, kter\u00e9 jsou nejlep\u0161\u00ed pro efektivn\u00ed sb\u011br dat. Z t\u011bch pot\u00e9 vyvozuj\u00ed z\u00e1v\u011bry, vytv\u00e1\u0159ej\u00ed statistiky apod. Tyto metody se samoz\u0159ejm\u011b m\u011bn\u00ed v z\u00e1vislosti na t\u00e9matu pr\u016fzkumu a na variant\u011b, kterou chcete zvolit. Nejd\u0159\u00edve je nutn\u00e9 se rozhodnout, zda se bude jednat o pr\u016fzkum: osobn\u00ed, po\u0161tovn\u00ed, telefonick\u00fd, on-line.  Podle toho m\u016f\u017eete zvolit prim\u00e1rn\u00ed nebo sekund\u00e1rn\u00ed v\u00fdzkum. Mezi nejpou\u017e\u00edvan\u011bj\u0161\u00ed z prim\u00e1rn\u00edch se \u0159ad\u00ed anal\u00fdza dokument\u016f, dotazov\u00e1n\u00ed a pozorov\u00e1n\u00ed. U sekund\u00e1rn\u00edho v\u00fdzkumu jde o vyu\u017eit\u00ed ji\u017e nasb\u00edran\u00fdch dat, ze kter\u00fdch se vyvozuj\u00ed nov\u00e9 z\u00e1v\u011bry. Anal\u00fdza dokumentace Toto je jedna z nejn\u00e1ro\u010dn\u011bj\u0161\u00edch, ale tak\u00e9 nejzaj\u00edmav\u011bj\u0161\u00edch technik, kterou m\u00e1te k dispozici. Z\u00e1le\u017e\u00ed na tom, jak\u00e9 m\u00e1te zdroje. V sou\u010dasnosti je hojn\u011b pou\u017e\u00edvan\u00e1 zejm\u00e9na v oblasti datov\u00e9 \u017eurnalistiky, anal\u00fdzy soci\u00e1ln\u00edch s\u00edt\u00ed, koment\u00e1\u0159\u016f i blog\u016f. Zkoumat t\u00edmto zp\u016fsobem m\u016f\u017eete jak\u00fdkoli materi\u00e1l, kter\u00fd byl po\u0159\u00edzen v minulosti a z\u00e1rove\u0148 nebyl vytvo\u0159en pro \u00fa\u010dely samotn\u00e9ho v\u00fdzkumu. Se statistikami ze soci\u00e1ln\u00edch s\u00edt\u00ed jste se ji\u017e zajist\u00e9 setkali a te\u010f u\u017e v\u00edte, z \u010deho poch\u00e1zej\u00ed.  Dotazn\u00edky Dotazov\u00e1n\u00ed m\u016f\u017eete vyu\u017e\u00edvat v kvalitativn\u00edm i kvantitativn\u00edm v\u00fdzkumu. Z\u00e1le\u017e\u00ed pouze na tom, jak je dotazn\u00edk sestaven. Vytvo\u0159it lze strukturovan\u00fd, polostrukturovan\u00fd nebo nestrukturovan\u00fd rozhovor. U p\u00edsemn\u00fdch je samoz\u0159ejm\u011b o strukturovan\u00fd, u osobn\u00edho hovoru jsou mo\u017en\u00e9 v\u0161echny t\u0159i varianty. V\u00fdhodou je, \u017ee jde o techniku jednoduch\u00e9ho vyhodnocen\u00ed a p\u0159esn\u00fdch v\u00fdsledk\u016f. Pozorov\u00e1n\u00ed subjektu Je velk\u00fd rozd\u00edl mezi t\u00edm, co si lid\u00ed mysl\u00ed a co skute\u010dn\u011b d\u011blaj\u00ed. Proto je tato metoda tak d\u016fle\u017eit\u00e1. Jsou dv\u011b mo\u017enosti, kter\u00e9 m\u016f\u017eete vyu\u017e\u00edt. Jedn\u00edm je pozorov\u00e1n\u00ed: z\u00fa\u010dastn\u011bn\u00e9, nez\u00fa\u010dastn\u011bn\u00e9. Technika pozorov\u00e1n\u00ed snadno umo\u017en\u00ed nejen zachytit, ale p\u0159edev\u0161\u00edm analyzovat jevy a procesy, kter\u00e9 by jinak nebylo schopn\u00e9 zjistit. P\u0159i z\u00fa\u010dastn\u011bn\u00e9m je pozorovatel jedn\u00edm z akt\u00e9r\u016f, zat\u00edmco u nez\u00fa\u010dastn\u011bn\u00e9ho je to naopak.                                                                                                                                                                                                                                                                                                                                                                                        5\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Tradi\u010dn\u00ed metody sb\u011bru dat","item":"https:\/\/www.ioberon.cz\/tradicni-metody-sberu-dat\/#breadcrumbitem"}]}]